11 Places & Resources to Learn Google Ads in 2023

It’s no news that Google Ads is the most used Advertising platform in the World. Learning and becoming an expert in Google Ads it’s almost a COMPULSORY requirement for digital marketers, advertising experts, or anyone interested in the digital marketing field.

In case you do not know, Google primarily makes its money from Advertising. Yes. from all the ads you see on ads partners(Google Network Members) when you search for stuff on Google or Playstore, and all the ads you see on Youtube, and all the other types of Google Advertising.

In 2021, Google Made $209 billion from advertising, which represents 81% of the company’s total revenue ($257 billion)

Google Revenue in 2021
Source: 4WeekMBA

As a digital marketer, becoming a Google Ads expert is the holy grail in digital advertising.

Google Ads expertise involves knowing how to run highly converting Google Search Ads, Display Ads, and Youtube Ads. And you can basically reach billions with it. As long as they have a mobile app, visit a website, use Google search or watch Youtube videos.

YouTube Ad Example

Search Ads Example

Google Display Ad Example as Seen on Vanguard Website

I have compiled the top 11 resources needed to become a Google Advertising Expert here:

1. Skillshop with Google

2. Google Ads Full Course In 5 Hours by Simplilearn

3. Complete Step-By-Step Google AdWords Tutorial by Surfside PPC

4. Google Display Ads Tutorial Playlist

5. Google Ads For Beginners Course on Skillshare by Joshua George

6. Youtube Advertising Tutorial Playlist

7. Google Ads Remarketing Tutorial

8. Advanced Google Ads Course by Linkedin Learning

9. Ultimate Google Ads Training on Udemy

10. Google Display Ads: The Expert Guide for Increasing Your Reach on Demand Curve

11. Google Ads Audience Targeting and Audience Segments

Google Ads vs Facebook Ads: Which is Better?

Both Facebook Ads and Google Ads are popular platforms for advertising online. While each has its own unique features and benefits, there are a few reasons why some people might consider Google Ads to be better than Facebook Ads.

1. Google Ads offers a wider range of targeting options. With Google Ads, you can target your ads based on factors such as keywords, demographics, interests, and more. This allows you to show your ads to the people who are most likely to be interested in your product or service. You cannot find as much targeting feature on other advertising platforms

2. Google Ads is better for reaching people at different stages of the buying journey. With Google Ads, you can show your ads to people who are actively searching for the products or services you offer, as well as to people who are just starting to research a particular topic or problem, and to people who have interacted with your website before. This can help you reach potential customers at different points in their decision-making process.
   

3. Google Ads is generally considered to be more cost-effective than Facebook Ads. Because you only pay when someone clicks on your ad on Google, you can control your budget and avoid overspending. This can be particularly helpful for small businesses or those with limited advertising budgets.

While both Facebook Ads and Google Ads can be effective platforms for advertising, some people might consider Google Ads to be better because of its wider range of targeting options, ability to reach people at different stages of the buying journey, and cost-effectiveness.

Google Ads vs Facebook Ads Features

1. Keyword Targeting

   With Google Ads, you can target your ads based on keywords that people are searching for on Google. This allows you to show your ads to people who are actively looking for the products or services you offer. Facebook Ads does not offer this type of keyword targeting.

2. Search Network

   Google Ads allows you to show your ads on the Google Search network, which includes the Google search results page and other websites that partner with Google to show ads. This allows you to reach people who are actively searching for the products or services you offer. Facebook Ads does not have a search network.
   

3. Display Network
   In addition to the search network, Google Ads also offers the option to show your ads on the Google Display network, which includes millions of websites, videos, and apps that partner with Google to show ads. This allows you to reach a wider audience and target your ads based on factors such as demographics, interests, and more. Facebook Ads does not have a display network.
   

4. Remarketing
   With Google Ads, you can create remarketing campaigns that allow you to show ads to people who have previously visited your website or interacted with your business. This can help you keep your brand top-of-mind and drive more conversions. Facebook Ads offers a similar feature called retargeting, but it does not have the same level of granularity and control as Google Ads.

Overall, while both Facebook Ads and Google Ads offer a range of advertising options, Google Ads offers some unique features, such as keyword targeting, search and display networks, and advanced remarketing capabilities, that are not available on Facebook Ads.